The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Data Visualization / Static or Dynamic
Kai nu’u o Kanaloa Art Installation
Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client: Central Pacific Bank Category: Data Visualization / Static or Dynamic
Cadbury Dairy Milk
Agency: Bulletproof / London
Client: Mondelez International - Cadbury Category: Packaging / Mass-market
United Sodas of America
Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn
Client: United Sodas of America Category: Packaging / Mass-market
Your Taste, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King Category: Packaging / Mass-market
SAGA Grand Gin
Agency: Paprika / Montreal
Client: Distillerie Grand Dérangement Category: Packaging / Mass-market
Female Pleasure Out In The Open
Agency: Ramblin' Brands Pte Ltd / Singapore
Client: Smile Makers Collection Category: Packaging / Mass-market
WuDu（Black Porcelain）
Agency: ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Henan yuxinlong ecological wudu Development Co., Ltd. Category: Packaging / Mass-market
The Trial for Clinical Equality
Agency: FCB Health Network / New York
Client: FCB Health Network Category: Craft / Art Direction
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin Category: Craft / Art Direction
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum Category: Craft / Art Direction
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid
Client: Unilever/Magnum Category: Craft / Art Direction
Shamecards
Agency: MullenLowe / US + Produceria / São Paulo
Client: Change the Ref Category: Craft / Art Direction
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Craft / Art Direction
Book Box
Agency: Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo
Client: HACOYA Category: Promotional / Booklets & Brochures
Caobu Public Library Logo
Agency: Centre Design / Zhongshan City, Guangdong Province
Client: Caobu Public Library Category: Branding / Logo
Museum of Thousands of Names
Agency: DADADA Studio / Rosencrantz & Guildenstern
Client: Warsaw Ghetto Museum Category: Branding / Logo
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang Category: Typography / Typeface Design
The Most Futura Ever
Agency: Monotype Studio / Boston
Client: Monotype Category: Typography / Typeface Design
Good to the last drop. And long after.
Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client: Kraft Heinz Canada / Maxwell House Coffee Category: Spatial Design / Experiential & Immersive
For the Love
Agency: BBDO / New York
Client: Foot Locker Category: Spatial Design / Experiential & Immersive
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Spatial Design / Experiential & Immersive
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Spatial Design / Experiential & Immersive
Trump Statue Initiative
Agency: Hungry Man Productions / Los Angeles + Hungry Man Productions / New York
Client: Trump Statue Initiative Category: Spatial Design / Experiential & Immersive
mt art project
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Spatial Design / Experiential & Immersive
Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston
Client: State Street Global Advisors Category: Spatial Design / Experiential & Immersive
Poem POS Terminals
Agency: Shanghai Tian Yu Kong Advertising Agency / Shanghai
Client: China UnionPay Category: Spatial Design / Experiential & Immersive
The Invisible Store
Agency: Publicis Italy / Milan + Independent Ideas / Milan
Client: Bottega Veneta Category: Spatial Design / Experiential & Immersive
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Digital Design
Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics Category: Digital Design
Jägermeister "Meisterstücke"
Agency: la red GmbH / Berlin
Client: Mast-Jägermeister Deutschland GmbH Category: Digital Design
War: Kids drawings in VR Animation
Agency: RT Creative Lab / Moscow
Client: RT Category: Digital Design
Lessons Of Auschwitz: VR Tribute By Students
Agency: RT Creative Lab / Moscow + Phygitalism / Moscow
Client: RT Category: Digital Design
CES Case Study
Agency: Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York
Client: Verizon Category: Branding / Corporate Communications
CN100 Commemorative Book
Agency: Sid Lee / Montreal
Client: CN Category: Branding / Corporate Communications
Award:
2021 Design Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Listening
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE21_077M
Award:
2021 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_110M
Award:
2021 Design Merit Award
Agency:
phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client:
Central Pacific Bank
Title:
Kai nu’u o Kanaloa Art Installation
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_111M
Award:
2021 Design Merit Award
Agency:
Bulletproof / London
Client:
Mondelez International - Cadbury
Title:
Cadbury Dairy Milk
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_099M
Award:
2021 Design Merit Award
Agency:
CENTER / Brooklyn + United Sodas of America / Brooklyn
Client:
United Sodas of America
Title:
United Sodas of America
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_100M
Award:
2021 Design Merit Award
Agency:
ESTABLISHED / New York
Client:
FACEGYM
Title:
FACEGYM
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_101M
Award:
2021 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Burger King
Title:
Your Taste, Your Way
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_102M
Award:
2021 Design Merit Award
Agency:
OUWN / Tokyo
Client:
abunotsuru
Title:
MIYOSHI HANA
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_103M
Award:
2021 Design Merit Award
Agency:
OUWN / Tokyo
Client:
KINTO
Title:
BONBO
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_104M
Award:
2021 Design Merit Award
Agency:
Paprika / Montreal
Client:
Distillerie Grand Dérangement
Title:
SAGA Grand Gin
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_105M
Award:
2021 Design Merit Award
Agency:
Ramblin' Brands Pte Ltd / Singapore
Client:
Smile Makers Collection
Title:
Female Pleasure Out In The Open
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_106M
Award:
2021 Design Merit Award
Agency:
ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client:
Henan yuxinlong ecological wudu Development Co., Ltd.
Title:
WuDu（Black Porcelain）
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_107M
Award:
2021 Design Merit Award
Agency:
FCB Health Network / New York
Client:
FCB Health Network
Title:
The Trial for Clinical Equality
Category:
Craft / Art Direction
Annual ID:
OS_DE21_155M
Award:
2021 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Craft / Art Direction
Annual ID:
OS_DE21_156M
Award:
2021 Design Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / UK
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Craft / Art Direction
Annual ID:
OS_DE21_157M
Award:
2021 Design Merit Award
Agency:
LOLA MullenLowe / Madrid
Client:
Unilever/Magnum
Title:
XXL Towel Collection
Category:
Craft / Art Direction
Annual ID:
OS_DE21_158M
Award:
2021 Design Merit Award
Agency:
MullenLowe / US + Produceria / São Paulo
Client:
Change the Ref
Title:
Shamecards
Category:
Craft / Art Direction
Annual ID:
OS_DE21_159M
Award:
2021 Design Merit Award
Agency:
Preacher / Austin
Client:
Playboy
Title:
Safe Six
Category:
Craft / Art Direction
Annual ID:
OS_DE21_160M
Award:
2021 Design Merit Award
Agency:
R/GA / New York
Client:
Merch Aid
Title:
Merch Aid
Category:
Craft / Art Direction
Annual ID:
OS_DE21_161M
Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Art Direction
Annual ID:
OS_DE21_162M
Award:
2021 Design Merit Award
Agency:
Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo
Client:
HACOYA
Title:
Book Box
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE21_088M
Award:
2021 Design Merit Award
Agency:
Centre Design / Zhongshan City, Guangdong Province
Client:
Caobu Public Library
Title:
Caobu Public Library Logo
Category:
Branding / Logo
Annual ID:
OS_DE21_046M
Award:
2021 Design Merit Award
Agency:
DADADA Studio / Rosencrantz & Guildenstern
Client:
Warsaw Ghetto Museum
Title:
Museum of Thousands of Names
Category:
Branding / Logo
Annual ID:
OS_DE21_047M
Award:
2021 Design Merit Award
Agency:
Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_072M
Award:
2021 Design Merit Award
Agency:
Monotype Studio / Boston
Client:
Monotype
Title:
Macklin
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_073M
Award:
2021 Design Merit Award
Agency:
Monotype Studio / Boston
Client:
Monotype
Title:
The Most Futura Ever
Category:
Typography / Typeface Design
Annual ID:
OS_DE21_074M
Award:
2021 Design Merit Award
Agency:
3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client:
Kraft Heinz Canada / Maxwell House Coffee
Title:
Good to the last drop. And long after.
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_135M
Award:
2021 Design Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
For the Love
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_136M
Award:
2021 Design Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_137M
Award:
2021 Design Merit Award
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_138M
Award:
2021 Design Merit Award
Agency:
Hungry Man Productions / Los Angeles + Hungry Man Productions / New York
Client:
Trump Statue Initiative
Title:
Trump Statue Initiative
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_139M
Award:
2021 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt art project
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_140M
Award:
2021 Design Merit Award
Agency:
McCann / New York + State Street Global Advisors / Boston
Client:
State Street Global Advisors
Title:
Broken Ceiling
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_141M
Award:
2021 Design Merit Award
Agency:
Shanghai Tian Yu Kong Advertising Agency / Shanghai
Client:
China UnionPay
Title:
Poem POS Terminals
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_142M
Award:
2021 Design Merit Award
Agency:
Paprika / Montreal
Client:
N/A
Title:
283 Saint-Louis
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_143M
Award:
2021 Design Merit Award
Agency:
Publicis Italy / Milan + Independent Ideas / Milan
Client:
Bottega Veneta
Title:
The Invisible Store
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_144M
Award:
2021 Design Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Digital Design
Annual ID:
OS_DE21_112M
Award:
2021 Design Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Digital Design
Annual ID:
OS_DE21_113M
Award:
2021 Design Merit Award
Agency:
Beats Electronics + Firstborn
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Digital Design
Annual ID:
OS_DE21_114M
Award:
2021 Design Merit Award
Agency:
la red GmbH / Berlin
Client:
Mast-Jägermeister Deutschland GmbH
Title:
Jägermeister "Meisterstücke"
Category:
Digital Design
Annual ID:
OS_DE21_115M
Award:
2021 Design Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
Digital Design
Annual ID:
OS_DE21_116M
Award:
2021 Design Merit Award
Agency:
R/GA / New York
Client:
ESPN
Title:
House of '98
Category:
Digital Design
Annual ID:
OS_DE21_117M
Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow
Client:
RT
Title:
War: Kids drawings in VR Animation
Category:
Digital Design
Annual ID:
OS_DE21_118M
Award:
2021 Design Merit Award
Agency:
RT Creative Lab / Moscow + Phygitalism / Moscow
Client:
RT
Title:
Lessons Of Auschwitz: VR Tribute By Students
Category:
Digital Design
Annual ID:
OS_DE21_119M
Award:
2021 Design Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Listening Together
Category:
Digital Design
Annual ID:
OS_DE21_120M
Award:
2021 Design Merit Award
Agency:
TAXI / TYPE1 / Toronto
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Digital Design
Annual ID:
OS_DE21_121M
Award:
2021 Design Merit Award
Agency:
Zendesk + One Darnley Road
Client:
Zendesk
Title:
Thank You Machine
Category:
Digital Design
Annual ID:
OS_DE21_122M
Award:
2021 Design Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York
Client:
Verizon
Title:
CES Case Study
Category:
Branding / Corporate Communications
Annual ID:
OS_DE21_065M
Award:
2021 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 Commemorative Book
Category:
Branding / Corporate Communications
Annual ID:
OS_DE21_066M
Award:
2021 Design Merit Award
Agency:
drawrope / Iwakura
Client:
THE TOWER HOTEL NAGOYA
Title:
DROPHINS
Category:
Typography / Static
Annual ID:
OS_DE21_075M
